Packaging

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DEL Labs/Sally Hansen

Complete Salon Manicure

Bottle Design and Rendering

Glass, Metal, and Rubber

Debuting for Sally Hansen's Complete Salon, a prestige line of nail color, the unique shape, real polished metal cap and rubber detail give the bottle weight creating a feeling of quality that supports its premium price point. 

This design is now one of their most popular bottles as less expensive varia

DEL Labs Pharmaceuticals

Skin Shield Liquid Bandages

Package Design and Rendering

This is a packaging redesign of a product whose sales were flat. To broaden the products appeaI I needed to make it less feminine and more sporty. I retained the triad color scheme but changed the primary color to blue rather then yellow and used an androgynous hand model. I created the logo type as one of several vis

KOCH International Classics

Leornard Bernstein's
Peter Pan

Freelance

Package Design

This is one of the earliest works of the Great Leonard Bernstein (West Side Story). Recently rediscovered by a protoge.

I attempted to give it the look of an old children's book. The blue sky has gone green and I played with mixing faces of the same font family throughout, for a chaotic, child like feeling. I especially

DEL Labs.
New York Color

Package Design
Smooth Mineral Starter Kits

Samplers meant to build brand loyalty among youth. The original package features close up photography to create a value added feel. The the seasonal variations renew interest by offering fresh seasonal appropriate colors and by creating an association with the romantic settings in which they might be used.