Displays

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DEL Labs/Sally Hansen

Lacquer Shine Nail Color
Product Launch Display

Design and Render

Vac Form and Paper
16" x 18" x 12"

While in a marketing meeting for a new line a manager said she was looking for a new word besides "polish"  like nail "color" or "coating." I suggested that the term Nail "Lacquer" had a sophisticate upscale feel and it became the concept going forward. This display sold through i

PricewaterhouseCoopers

Convention Display 

Creative Display Solution

Design and Render
24' x 24' 

PricewaterhouseCoopers had just gone through a major rebranding. Their new branding was largely modular. All white with splashes of select logo color. And so the versatility of this display system was a natural fit. This configuration is full size but these modules can be adapted to any convention space. 

DEL Labs/Sally Hanson
Xtreme Wear
Product Launch Display

Design and Render

Vac Form and Paper
16" x 20" x 12"

This is actually a relaunch. The original strategy was to promote the durability of the product. For this launch of the line we chose to stress "extreme" colors and attitude giving it a budget friendly look and price tag, for teens who are always looking for something new. Very successful.

DEL Labs/Sally Hanson
Continuous Treatment
Launch Display

Design and Render

Vac Form and Card Stock
16" x 20" x 12"

This display is an innovation. In all the displays before there has always been a seam between the back and the base, much like the others on this page. Having received this assignment I asked our fabricator if we could vacform the back and bottom into a curve and cover that with a sin